The Impact of Halal Supply Chain Implementation on The Purchase Intention of Cosmetics Among Generation Z Customers
(Pengaruh Penerapan Rantai Pasok Halal Terhadap Minat Beli Kosmetika Pada Generasi Z)
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Made Ranjani Dharmapatni
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
Argya Fauziah Tansy
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
Zetira Barges
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
Nursabila
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
Vainzela Dwi Amanda Yordan
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
Iwan Sukarno
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
Resista Vikaliana
Program Studi Teknik Logistik, Universitas Pertamina, Jl. Teuku Nyak Arief, Jakarta Selatan, Jakarta 12220, Indonesia
DOI: https://doi.org/10.19184/bst.v12i4.53074
ABSTRACT
The development of the cosmetics industry in Indonesia has shown growth in line with changes in lifestyle, particularly among the younger generation. As a generation that has grown up with broad access to technology and information, Gen Z possesses a heightened awareness of the composition and production processes of the cosmetic products they use, including the halal label, which is one of the main preferences for Muslim consumers. The implementation of a halal supply chain is an effort to ensure the halal integrity of the products used. Unfortunately, just a few studies have explored the factors driving Gen Z's purchase interest in cosmetic products that adopt a halal supply chain.This study aims to explore and gain deeper insights into these factors so that various stakeholders involved can determine appropriate strategies to meet these needs. Various variables and indicators were employed in this research using the Structural Equation Model Partial Least Square (SEM-PLS) model to identify the factors that most influence Gen Z's purchase interest in cosmetic products adopting a halal supply chain.The results of the study indicate that, after the variables of packaging and halal labeling, the product storage variable becomes the most influential factor in Gen Z's purchase interest. Therefore, greater attention is needed to ensure the implementation and quality of this variable within the halal cosmetics supply chain.
Keywords: Cosmetics, Gen Z, halal supply chain, SEM-PLS.
Published
27-12-2024
Issue
Vol. 12 No. 4 2024: BERKALA SAINSTEK
Pages
172-183
License
Copyright (c) 2024 BERKALA SAINSTEK
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